Nanjing 2014 Youth Olympic committee unveils marketing plan

 Nanjing Youth Olympics organizers announced marketing plans for the 2014 Summer Youth Olympic Games here on Friday.

The organizing committee aims to cooperate with companies from various industries, including logistics, financial services and tourism to provide financial support for the Games.

In a video message, International Olympic Committee president Jacques Rogge also called for companies in China and worldwide to help the committee deliver a "fantastic event".

"The Nanjing 2014 Organizing Committee can not deliver the Games on its own. It needs the support of key partnerships with the business community that will become integral to the success of the Games," said Rogge.

"Youth Olympic Games Partners will help us forge new ground, bringing industry-leading expertise, innovation, and financial support to the Games," he added.

The Youth Olympic Games, the brainchild of Rogge, features athletes between the age of 14 and 18.

The first Summer Youth Olympic Games was held in Singapore last year. Nanjing was awarded the right to stage the second Summer Youth Olympic Games from Aug. 14 to Aug. 26.

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