Television buying moves upmarket to sell high-end goods

 A lot of tv shopping programs have mushroomed in recent years and they're moving upmarket to sell gold, autos as well as houses, rather than selling affordable goods.

"It's not like Fifth Avenue. It is extra like those (out-of-town) outlets exactly where you get both high quality and also a affordable price tag," Zhang Dazhong, chairman of Oriental CJ, one particular from the biggest property purchasing corporations in China, told Monday's China Everyday.

Although television shoppers are sensitive to costs, Zhang said they've been paying far more consideration to excellent. The provider started in high-end product sales with gold, initial five grams, then ten grams and now even 1,000 grams. It then went into diamond and car sales.

Total transaction volumes of China's television purchasing hit 23.four billion yuan in 2009, according to industry figures. Professionals expect the figure will rise to 500 billion yuan by 2020.

China's tv buying faces competitors from the country's robust on-line industry and also regulatory controls imposed after fraudulent activity, mentioned Cai Ling, an analyst with analysis business China Investment Consulting.

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