AMD's chief marketing officer: strategic focus of the next 2-3 years is still the traditional PC

AMD Senior Vice President, Chief Marketing Officer Nigel Dessau computer show in Taipei, said that the next 2-3 years, AMD's strategic focus is still the traditional PC.

Tablet PC since its birth after they have been in a fast developing. The Tablet PC market, Nigel Dessau said that third-party tablet PC market forecast in 2011 will reach 50 million units, the Tablet PC is an AMD attaches great importance to the market; However, Nigel Dessau also pointed out that compared with the tablet PC, the traditional PC market 2011 sales volume will reach 400 million units, so the next 2-3 years, AMD's strategic focus is still the traditional PC. Nigel Dessau that the traditional PC and Tablet PC, the two can coexist.

According to third-party research firm data show that in the era of cloud computing, Google, Facebook and other enterprises in the purchase of servers are more white-box servers using customized; this, Nigel Dessau said, AMD has been in close contact with all ODM manufacturer , a well-developed in this market. Said Nigel Dessau, AMD has always been attention to power consumption and high performance, in line with the needs of cloud computing market.

When asked whether AMD can be called an APU company, Nigel Dessau in the human brain for example, that the combination of a CPU and GPU as APU and the brain, while for the image of the mind, while thinking for text; therefore, Nigel Dessau That the desktop product, AMD could be called APU company.

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